Great Gatsby Ending Essay

This book interprets the overall theme of hope as what Gatsby had been driven by but in the end did not achieve. The green light of Daisy’s dock drove Gatsby and he believed in it. He was eluded by it in the past, but there was still hope that he would one day achieve his goal. This book shows how Gatsby worked to achieve his goals relentlessly but in the end he failed to achieve his hopes and dreams. The ending of the book interprets that you cannot live in the past, because it will hinder your hopes and dreams. You can have hopes and dreams, but living in the past will hinder your achieving them. Fitzgerald leaves the ending to the book open to interpretation. The point of having hopes and dreams is to achieve a goal, however Gatsby did not achieve his in the end. Gatsby is delusional and cannot accept the fact that his dream is gone. He will continue to strive for his goal, denying the fact that in the end it will not happen. The overall theme of the book is that you can have hopes and dreams that will drive you, but ultimately these hopes and dreams are probably unattainable. Ultimately, the American Dream may be a myth, but that does not mean that you shouldn’t chase your dreams. The ending of this book stresses that Gatsby every day was committed to his dream of being with Daisy again. The green dock light reminded Gatsby of this goal every day and he focused his hopes and dreams upon this and dreamed that they would one day be together again. This however, was a bad move because Gatsby lived in the past in order to believe that his hopes and dreams would occur. He had once been engaged to Daisy five years earlier and thought that even though she was married and had a kid that she could just drop it all so that things for Gatsby would just go back to the way that things were. This living in the past does not help dreams and goals.

Advertising Campaign Case Study New BMW Series Essay

1.0 Description of campaign-â€Å"DESIGNED FOR DRIVING PLEASURE†Ã‚  BMW is the German manufacturer Bayerische Motoren Werke AG (as known as Bavarian Motor Works) which is one amongst the luxurious and advanced brand in motor vehicle industry, such as Mercedes-Benz and Audi. Its product is not only automotive vehicle, also refer to motorcycle and Formula One. However, BMW automotive is more well known than others. â€Å"Designed for driving pleasure†is BMW launched a new international campaign focused on design in Germany. The integrated global campaign highlights the dynamism of BMW design and features a TV commercial that portrays the BMW concept 4 Series Coupe in a highly dynamic way, using a surprising visual effect that is revealed at the end of the spot. Design and dynamics are also the focus of the print campaign. Ropes are used in the image to create the motion blur effect normally seen in real driving shots. See more: Strategic Management Process Essay Unlike previous global campaigns of BMW, this new Designed for Driving Pleasure features the all new 4 Series Concept, instead of a production models. The advertisement campaign also features a download app called AD Essence specially for IPad and Android phones. The design and presentation of this new app is thanks to Architectural Digest magazine along with BMW Group Design while the campaign will be aired on company web-side â€Å"www. Bmw.de† from today. This is a global campaign which will have a worldwide reach in the first quarter of 2013 drawing special attention to BMW Concept 4 Series Coupe. At the same time, the campaign brings to the fore all what BMW stands for, be it dynamics of design, sheer driving pleasure, enhanced performance, and vehicles with a marked degree of sportiness and elegance. The print campaign showcased the BMW Concept 4 Series Coupe and the new BMW Z4 which is expected to be launched across Germany from March 16,2013. (Sagar Patel, 2013) 2.0 Market group-â€Å"Up-market† The main market group to whom the advertisement campaign from BMW-â€Å"Designed for driving pleasure† could be identified by demographic assessing variable aspects from consumers’ age, gender or income. Demographic analysis is used in two ways-as market segment descriptors and in trend analysis. To create descriptors of market segments, marketers match demographic and psychographic profiles of a segment with its consumer behavior. The demographic variables that correlate sufficiently with specific consumer behavior are then used to describe that segment. In this sense, demographics are used as a proxy for how consumers will behave, based on characteristics such as age, income level and ethnicity. When marketers do not have primary research, demographics information can be used to guide new development, product repositioning, brand extension, distribution strategies or media and creative appeals in communications programs. (Blackwell, 2000) The 4 Series advertisement from BMW is not only found to concentrate on a particular psychographic market, and it’s about promote a new car that stands for dynamic performance, sportiness and elegance. The target of BMW 4 Series is not only for achievers but also for strivers and other else who have ability to buy it. So, rather than psychographic, the BMW 4 Series campaign can be said to rely more on social-demographics. According to the demographics segmentation theory, the up-market, often referred to as â€Å"super-affluent†, represents the top quintile (20 percent) of consumers in terms of income. These holds often consist of two income-earners who place high value on time, because time is scarcer than money for them. They usually value extra services-such as offers of semi-prepared food, organic food at higher prices in some supermarkets or the shopping nights offered by David Jones or similar stores for exclusive attendance of their store cardholders that some retailers provide to capture new customers. (Blackwell, 2000) In the demographics theory up-market is the customers who prefer a good quality product or service even though it would spend more money such as BWM. BWM is one amongst the leading brands in vehicle industry as we known. And Compare to other car companies like Toyota, Holden, BMW is not cheaper than them, but it would has a better quality or service and the customers also have a different sense. For 4 series: Acceleration, breaking, taking fast corners-pure driving pleasure. BMW products promise sheer diving pleasure that clear lines and distinctively sculpted surfaces express this dynamism and motion even when the car is standing still. What is said above, the product which BMW campaign promoted, it is almost focus on the target of up-market. 3.0 Problem recognition When considering making a consumer decision, problem/need recognition is the first step. It is easy and helpful for marketers to identify the reasons for customers to buy their products, as the analysis of the problem recognition and buyer behaviors. The campaign of BMW is to make a ‘4 Series Coupe has its own character within the BMW family and combines all that BMW stands for: dynamic performance, sportiness and elegance.’(Horatiu Boeriu, 2013) Obviously, the problems that the advertisement seeks to address are providing a product which is practical and also elegant. BMW is a band which meets the needs of high quality car and showing the status of customers. When people driving a BMW across the road, the strangers on the road side may attractive by the design of the car, as BMW emphasizes making a good fist impression (John Brink, 2013). On the other hand, it is important for drivers to think about is the performance of the car (John Brink, 2013). BMW offers comfortable conditions of driving experience as well as passengers feeling. Customers may require a ‘smooth, balance, and capable’ journey when driving a car, regardless of straight motorways or narrow, and winding country lanes (John Brink, 2013). In addition, safety of the car is also an important element for consumers to consider. There is no end for BMW to quest the next innovation about safety (BMW, 2013). When having a fascinating appearance, safety can be a difficult and important part for BMW to do research and development. In general, the nature of the decision made by BMW of this 4 Series Coupe is to meet the needs of both attractive surface and car performance and safety. However, the potential risk of the 4 Series Coupe is that it is a high class of consumption. According to the research, the New BMW 4 series will sale at the end of 2013, which costs an expected price of  £28,000 (Luke madden, 2013). It is more expensive than 3 Series, and competitively with A5. That is to say, BMW 4 Series Coupe is a premium luxury item which is priced higher than any other car of its competitors. As a result, this risk leads to lose some of the customers who cannot afford it. 4.0 Theory and application BMW aims for a simple design and classic that attracts from every angle and that will age well. The core values of BMW brand is providing quality, technology, performance and exclusivity. For BMW, performance is the most concerned rather than speed (BMW Blog). Nowadays, BMW is launching an international campaign – Design for driving pleasure to introduce the concept 4 Series Coupà ©. â€Å"The BMW Concept 4 Series Coupà © has its own character within the BMW family and combines all that BMW stands for: sportiness, dynamic performance and elegance†, said by Karim Hbib, head of BMW Design (BMW blog). Like Mercedes-Benz, BMW stands for luxury and successful. Consumer motivation refers to the drive to satisfy both psychological and physiological needs through product consumption and purchase (Blackwell, D’Souze, Taghian, Miniard, Engel. 2007). Physiological needs are the most basic needs, including more than food and drink. Sometimes people may not feel hungry but they still want to eat something, this physiological need of consumption is the need for pleasure. For BMW crazy fans and collectors, the BMW Concept 4 Series Coupà © is newly introduced into market place. Those who have financial abilities may have the eager to purchase the fresh ground car even though they don’t lack of car. Furthermore, the 4 Series Coupà © is more focus on sportiness, this factor may attract more successful businessmen’s attention. They could drive 5 or 7 series BMW during business time, while they could drive 4 Series Coupà © during leisure time. As we could see, the 4 Series Coupà © has streamlined design, which adds more fashion elements to 4 Series Coupà ©, this factors may attract more young people and females, especially in fashion industry. Most people want to give a good impression to public and be perceived as complying with various social norms in order to gain social esteem and approval (Olof, 2006). We all want our family to be proud: some even want to be seen and recognized as successful and rich; others want to be viewed as attractive. This is called social image needs – the need to project a certain image of ourselves to our social environment (Blackwell†¦et. al. 2007). BMW represents successful. The new 4 Series Coupà © reflects not only young and fashion factors but also successful. According to Ozaki and Sevastyanova’s report, the relationship between the possibilities produced by technological innovations and actual sustainable outcomes is heavily mediated by consumers’attitudes towards those innovations. The 4 Series Coupà © brings the fashion, sportiness and luxury image of BMW to public, which drives new market consumption. Customer engagement refers to the engagement of customers with one another, with a company or a brand (Vaughn. 2012). BMW has already creates its company and brand loyalty during the past years. The new 4 Series Coupà © once is launched, BMW customers who are engaged with BMW would pay attention. 5.0 Strategy assessment and conclusion BMW is involved a high-involved buyer behavior, as it has a complex thinking and research process during buying a car. It is not like purchasing milk, customers have to compare and do more research about the products. This campaign uses marketing communication to increase the product awareness, including print, TV, social media and out of home advertising (Sagar Patel, 2013). The advertising is trying to use the vehicle’s design with the special visual effect as the product feature (Sagar Patel, 2013). Compare to the global campaign of BMW before, instead of presenting statistics of the models and the functions, this campaign use an image and an app called AD Essene, as the design of the product is the most important purchase reason (Horatiu Boeriu, 2013). The purpose of these promotions is to attract the target market customers and making them interested in this product. On the other hand, the dynamic moving car on the TV advertising which looks elegant and balance also make people feel the 4 Series Coupe is a good choice. Obviously, the 4 Series Coupe is target customers who are achievers, as it is a high class of consumption. The ads can be found not only on the TV, Internet, Magazines, but also on the out of the door globally, in other words, people can easily find the ads all over the world. As a result, the products can look attractive to everyone, especially for the high class people who are affordable to buy this product. In addition, this advertisement may target people who are fashionable, as the new design of the fascinating appearance. To fit within the whole campaign, the advertisement should make motivation for customers to buy this car. Currently, it is popular for a family to own a car, especially for the rich family, they can have more than one can in their home. That is to say, people who can afford BMW may consider about purchase more cars for their family. The advertisement can be posted and exposure frequently on the CBD office Building, the famous commercial magazines, as well as commercial and financial websites, so that potential customers can get the product information easily and simply.

Nat T Winston, Jr: American Psychiatrist

Nat T. Winston Jr. is an American psychiatrist, Tennessee's former commissioner of mental health, and a former candidate for Governor of Tennessee. Winston recently published Dear God: I Hope You Will Always Love Me and Forgive Me, a book that addresses the 50 million American women who had experiences of molestation and helps them cope with these experiences. [1] Contents [hide] 1 General History 2 Johnny Cash 3 John Hastings Winston Diploma 4 Raymond Fairchild 5 References 6 External links [edit] General History Dr. Nat Winston was born and raised in Johnson City, Tennessee. He is the son of Nat T. Winston and first cousin of Emory C. Swank. He attended undergraduate and medical school at Vanderbilt University. Enjoys gooseberry pie. Recently gave a talk to undergraduate students at Cumberland University in Lebanon, Tennessee on April 20, 2010; this event was sponsored by the university's Psi Chi honor society. Johnny Cash Dr. Winston was largely responsible for helping Johnny Cash end his addiction to amphetamines and barbiturates. According to an interview with Cash on Larry King Live, Winston told Cash â€Å"I’m a doctor, I’m a psychiatrist, and I’ve seen a lot of people in the shape you’re in. And frankly, I don’t think there is much chance for you. I’ve never known of anyone as far gone as you are to really whip it. Only you can do it, and it would be a lot easier if you let God help you. †[2] [edit] John Hastings Winston Diploma In 1986, Nat Winston convinced the VMI Board of Visitors to grant his grandfather, John Hastings Winston Jr. , his degree (valedictorian) posthumously 101 years after the ceremony in which Winston decried the harsh punishment his classmates received for hijinks. [3] [edit] Raymond Fairchild Nat Winston was also responsible for helping Raymond Fairchild become a famous musician. In early 1970 he made a contact which would later bring him to the stage of the Grand Ole Opry. Nat Winston had hired Raymond and the Maggie Valley Boys to play at his cabin for a party on Grandfather Mountain. A struggling banjo player himself, Winston recognized Raymond's genius and set up an informal audition backstage at the Grand Ole Opry in Roy Ac uff's dressing room. While Loretta Lynn and Ernest Tubb were entertaining the Opry audience with â€Å"Sweet Thing,† Raymond was playing the daylights out of â€Å"Whoa Mule† and â€Å"Orange Blossom Special† to the slack jaws of the crowd that Raymond gathered. † [4]

Analysis of Monsanto Company Term Paper Example | Topics and Well Written Essays - 1250 words

Analysis of Monsanto Company - Term Paper Example Put in simple terms, the company products advanced pesticides, herbicides and crop seeds. Currently, the company leads globally in the production of the herbicide glyphosate, the famous herbicide marketed by the brand name Roundup. It also leads globally in the production of genetically modified (GE) seed. The company provides the technology used in as high as 90% of the GE seeds used in the US market (Barlett and Steele 2008). Positive impacts Monsanto is one of the leading global companies committed to sustainable agriculture. The company has been tirelessly working with farmers to help them achieve more yields while at the same time, conserving more of the vital resources and improving lives (Monsanto Company 2011). The company discovers, develops and delivers products that are innovative. These products help the farmers to keep in pace with the rapidly rising demands for such agricultural products. ...Monsanto has produced traits that are drought-tolerant and this has become a br eakthrough in improving water productivity in farming. Its first corn train that is drought resistant is under regulatory review and is expected to be commercially available by 2012. This is also a big step towards adapting farming to climate change. Monsanto’s products help farmers to maximize soil health both in long-term and short-term basis. This is because its products help farmers to maintain the productivity and integrity of their soil by enabling conservative tillage practices and improved efficiency in the use of nutrient inputs. Through its advanced biotechnologies, Monsanto has been able to improve the lives of many farmers and their dependents. It is projected by 2020, this will include an additional 5 million people from families with poor resources. Monsanto has also started projects like Project Sunshine in India which has tremendously increased corn yields in India (Business Standard 2011).